But of course, this doesn’t stop law firms from making commercials that alone could serve as slander against themselves. Here are 10 of the worst law firm commercials we could find:
Brown and Crouppen
But then I start to wonder if “muscle” actually helps in a court of law, and if it does, why bodybuilders aren’t more involved in the judicial system, and if they offer weight-lifting classes at law schools, and wait, why do I need a lawyer again?
Turn Your Pain Into Rain
The lawyers handle themselves fairly well on camera, even if they have enough headroom to comfortably fit a Carmen Miranda-style hat of fruit in the frame.
The One-Take Wonder
Take My Wife, Please!
We get that as a divorce lawyer you make money on other people’s tears, heartache, and embarrassment, but to exploit divorce as if it’s a game of revenge just feels wrong.
“Wait, did you say take their lav mics off before they tackle each other over the phone? Ah, my bad guys. My bad. We can still use it, right?”
Berger & Green: DISFIGUREMENT
Pay Me Now!
There you have it, 10 of the worst law firm commercials out there. Joking aside, I imagine many of the these lawyers are perfectly good at their jobs, but these commercials are possibly the last thing that would help convince audiences of that.
Now what, might you ask, should you include in a law firm commercial to make it beneficial for your image? Great question. Here’s 3 things to consider when putting together your law firm commercial:
You’ll notice many of the commercials listed above and found elsewhere involve some guy standing in front of the camera reading some monologue they wrote about why the viewer should hire them for their case. This makes perfect sense since many lawyers stand in front of people and plead their case on a daily basis. They’re probably really good at it.
While these tactics might work in front of a jury or judge who are strongly obligated to listen to said lawyers, it doesn’t work so much for 30-second TV commercials, where catching people’s attention and delivering a clear message are critical. This guy here is a perfect example of not doing either.
More effective law firm commercials like this one may also involve a talking head, but manages to catch the viewer’s attention with the sad music and guy crying in front of them, and then deliver the clear message: there are some cases even we can’t win. It’s funny, memorable, and we wouldn’t be surprised if it was very effective in driving potential clients to their firm.
As tempting as it is to go cheap when hiring a production team to film your commercial, a poorly made commercial reflects badly on your firm’s brand, image, and maybe even your ability to be an effective lawyer. But that doesn’t mean you need to spend an arm and a leg to get your commercial made.
Quality video equipment is more accessible than ever before, and good editing programs aren’t too hard to find. All you really need is a savvy filmmaker with the talent and ingenuity to make the most of the money they’re budgeted with. Teenagers and 20-somethings are making quality videos every day on YouTube and we doubt they have a colossal budget to do so. This commercial here is a great example of a professional looking ad that likely didn’t break the bank to make.
This doesn’t mean you should go cheap, just that your money can go a lot further than you might think. However, if your filmmaker suggests any sort of 3D computer-generated animation in your commercial then we’d recommend walking away on the spot.
Put Your Ego Aside
You’re probably an ace in the courtroom with years of experience writing up compelling arguments for just about anything. But this doesn’t necessarily mean you’re similarly effective in front of the camera. Listen to your marketing and filmmaking team; their expertise and insight will be extremely beneficial to you and your firm.